The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.


Author
Publisher Emerald Group Publishing
Release Date
ISBN 1786352893
Pages 584 pages
Rating 4/5 (97 users)

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